Launch your Beauty Brand in weeks, not months.
SINCE 1972 · NEW YORK
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50+ Years in Business
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33,000+ Clients Served
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Made in the USA
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MOQs Starting at 50 Units
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FDA Registered Facility
Fully color. Fully custom.
Bring your beauty vision to life with private label cosmetics under your own brand. From packaging and formulation to the finishing details, we'll help you create products that are uniquely yours.
Four steps to your own product line.
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Step 1
Book a Discovery Call
Connect with a dedicated rep, get your account set up, and start exploring.
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Step 2
Browse & Sample
Explore our formula library and order samples before you commit.
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Step 3
Brand It
Add your logo and choose your packaging. We handle artwork and labels together with you.
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Step 4
We Manufacture & You Grow
We produce everything in our FDA-registered NY facility and ship it ready to sell. Reorder anytime.
WHY BRANDS START WITH LADY BURD.
Five promises we've kept since 1972.
50+
Years in business
We promise you'll always work with the family, not a faceless factory. Roberta Burd opened our doors in Queens in 1972, and her granddaughter Samantha runs the business today, with half a century of formulation know-how behind your line.
33,000+
Clients served
We promise to guide you through every step, just as we have for more than 33,000 brands. From first-time founders to established retailers, you'll get a clear path to launch and fewer surprises along the way.
USA
Made in the USA
We promise every product with your name on it is formulated, filled and finished in our Farmingdale, New York facility by our own chemists and production team. You'll always know exactly where your products come from.
50
Units to start
We promise you'll never have to order more than you need to start. Launch with as few as 50 units, and your first order gets the same lab, the same quality checks and the same care as a 10,000-unit run.
FDA
Registered facility
We promise every batch is tested before it ships from our FDA-registered, GMP-compliant facility. Don't just take our word for it. See it for yourself with a virtual walkthrough!
Watch our virtual walkthrough on YouTube Opens in a new window.
We support every type of business
FAQ
How much does it cost?
Our MOQ is $150 for stock items, but your total cost depends on what type of products you’re buying, how many of each you’re purchasing, what packaging you’re selecting, and if you’re labeling or hot stamping these items. If you’re custom formulating, your pricing depends on the formula you end up choosing and the raw ingredients which comprise your custom formula… and of course, your packaging selection, and then labels or hot stamping. We need a full Bill of Materials (BOM) before we can provide a pricing quote, so be sure to call us or set up a consultation call so we can learn more about you and your business!
What types of products do you offer?
All our stock products are listed under the “products” tab, which range from color cosmetics to skin care to men’s care, personal care, and more. But if you’re looking for a shade or product type that you don’t see listed, we are likely able to custom formulate it for you. Please ask your sales rep about this option!
Do you make clean or vegan products?
Yes, we offer clean or vegan options. But you’re welcome to create your own custom formulas if you’re looking for something more specific!
Where are your products made?
Farmingdale, New York, USA
How do I get started?
Set up a consultation call or call us/ WhatsApp us at 1.631.454.0444. We answer calls Monday through Friday, 8am-5pm EST.
What’s your MOQ (Minimum Order Quantity)?
Our MOQ depends on how you'd like your products.
- Stock items, as is: Products straight off the shelf with no customization or branding have a $150 minimum order total.
- Private label (custom labels): 50 pieces per SKU when we print and apply your custom labels.
- Custom formulation: MOQs vary by formula and project.
Book a consultation call or speak with your sales rep to discuss your project.
How can I try your products?
You can come visit our showroom! We have one in Farmingdale, New York, and one in Delray Beach, Florida. Showroom visits are by appointment only. Or you can place a sample order.
Do you offer samples?
Yes, samples are available for purchase. Once you are registered for an account with us, you can work with your sales rep to place your sample order.
What do I need to get started?
You need a Tax ID / EIN
Do you hot stamp packaging too? Or labels only?
We provide both options!
Where is your factory located?
Farmingdale, New York.
Do you ship outside the US?
Yes, we do. We even have an entire international sales department dedicated to servicing our clients outside the US.
Do I have to use your packaging? Or can I source my own?
We can source packaging for you, or you can send in your own packaging for us to fill. However, if you're sourcing it yourself, we need to test your packaging for compatibility with both our machinery and your formula before we move forward. So be sure to talk to your sales representative about this option.
Do you offer custom formulation?
Yes! You can work one on one with our on-premise chemistry lab to create the line of your dreams.
What is Private Labeling?
Private labeling is when you choose a ready-to-go product from our existing stock formula library, and we label it with your brand name and logo so you can sell it as your own! Our stock formulas are finalized and can't be edited, but your branding, labels, and packaging are all yours to customize. We offer a vast array of products to private label, from cosmetics to skin care to personal care to men's products and more!
50 units sounds too good to be true. What's the catch?
No catch. We've optimized for small batches over 50+ years of serving 33,000+ brands. Your 50-unit order gets the same quality, same lab, same QA as a 10,000-unit run.
How do I know the quality is actually good?
Our facility is FDA-registered and GMP-compliant, and every batch is tested. See it for yourself with our virtual walkthrough, book a showroom appointment to try our formulas in person, or place a sample order to test them at home.
What does the process actually look like?
See the full process on our Get Started page! Private label orders ship in 3-6 weeks. For custom fills or custom formulation projects, you'll work with a project manager to build a timeline for your project.
Can I visit the facility?
While we don't offer facility tours, you're welcome to book a showroom appointment at either our Farmingdale, NY or Delray Beach, FL location to try our formulas or have an in-person meeting with your sales rep. Not local? Check out our virtual walkthrough!
What if I need to change my formula later?
Start with private label. When you're ready, we'll develop a custom formulation based on what your customers already love. Most brands graduate naturally.
What if I have more questions?
Set up a consultation call or call us/ WhatsApp us at 1.631.454.0444. We answer calls Monday through Friday, 8am-5pm EST.
I don't speak English
¿Fuera de los Estados Unidos? ¡También tenemos WhatsApp! Comuníquese con nuestro equipo de ventas en español. +1(866)638-5097
Your beauty brand starts with one conversation.
Book a free 30-minute consultation and walk away with product recommendations, pricing, and a clear timeline.